Industry Projects

Study Australia Industry Experience Program

During my studies at James Cook University, I participated in the Study Australia Industry Experience Program, collaborating with industry partners on real-world business projects.

2024 • Project Yumi Inc.

Worked with Team AURA to develop a complete digital marketing strategy for Project Yumi Inc., an NGO supporting education and healthcare in Papua New Guinea.

Key Skills

Digital marketing strategy, copywriting, social media analysis, research, teamwork and problem solving.

Challenges & Outcomes

Developed practical recommendations to improve engagement, branding consistency and outreach despite limited analytics and diverse audience requirements.

2025 • Seafood Consumers Association

Collaborated on developing a strategic framework for the Trusted Seafood Partnership to improve transparency, sustainability and consumer trust in Australia's seafood industry.

Key Skills

Market research, stakeholder analysis, strategic communication, consumer insights, teamwork and problem solving.

Challenges & Outcomes

Produced recommendations including QR code integration, staff training, communication improvements and pilot rollout strategies to strengthen consumer confidence.